Past Client Check-In Script
Introduction
“Hi [Client’s Name], this is [Your Name] from [Your Brokerage]. How are you doing today?”
Reasoning: Start with a friendly and personal approach to re-establish rapport. Asking how they’re doing sets a positive tone for the conversation.
Express Genuine Interest
“I just wanted to check in and see how you’re enjoying your home. It’s been a while since we worked together, and I genuinely hope everything has been going well for you.”
Reasoning: Showing genuine interest in their experience with their new home helps strengthen the relationship and demonstrates that you care beyond just completing a transaction.
Share Market Updates
“I also wanted to let you know about some recent developments in the market. There have been some interesting changes, such as [mention relevant market trends, new developments, or changes in property values]. If you’re curious, I can provide you with a brief update on how these might affect your property’s value.”
Reasoning: Providing market updates keeps you relevant and offers additional value to the client. It also opens the door for further discussion about their home’s value or potential opportunities.
Offer to Assist with Any Real Estate Needs
“If you have any questions about the market, your property, or if you’re considering any future real estate moves, I’m here to help. Whether it’s a market analysis, renovation advice, or even just a quick chat, feel free to reach out anytime.”
Reasoning: Offering assistance with future needs keeps the conversation focused on how you can continue to provide value. It reinforces your role as a trusted advisor, not just a one-time service provider.
Inquire About Referrals
“Also, if you know anyone who might be looking to buy or sell a home, I’d be grateful for any referrals. I always strive to provide the same level of service that I offered you, and your recommendations mean a lot to me.”
Reasoning: Asking for referrals in a natural, conversational manner makes it easier for clients to consider who they might know that could use your services. It also shows that you value their support.
Closing
“It was great catching up with you! I’ll send you some information about the recent market updates, and if there’s anything else you need or if you’d like to set up a time to chat further, just let me know. Thanks again for your time, and I look forward to staying in touch!”
Reasoning: A warm closing ensures the client feels appreciated and keeps the door open for future communication. Sending additional information and offering to set up a time for further discussion reinforces your ongoing commitment to their needs.
This past client check-in script is designed to re-engage with former clients, show genuine interest in their well-being, and offer value through market updates and assistance with future needs. By maintaining a personal touch and inviting referrals, you strengthen your relationship and keep the door open for future business.