Just Listed Script
Introduction
“Hi there! My name is [Your Name], and I’m with [Your Brokerage]. I’m reaching out because we just listed a beautiful home right here in the neighborhood at [address of the property]. I wanted to make sure you’re aware in case you or someone you know might be interested!”
Reasoning: Start with a friendly introduction and immediately mention the just-listed property. This catches the homeowner’s attention and provides a clear reason for your visit or call.
Highlight the Property’s Features
“This home is a [mention key features, e.g., 3-bedroom, 2-bathroom with a spacious backyard and a recently updated kitchen]. It’s a great example of the kind of homes that are attracting a lot of interest in this market. We’re expecting it to generate quite a bit of buzz!”
Reasoning: Highlighting specific features of the home piques interest and demonstrates your knowledge of the property. It helps the homeowner visualize the listing and understand why it might appeal to buyers.
Invite Them to the Open House
“We’re hosting an open house on [day and time], and I’d love for you to stop by if you’re available. Even if you’re not in the market to buy, it’s a great opportunity to see what’s happening in the neighborhood and meet some of your neighbors.”
Reasoning: An open house invitation provides a tangible reason for the homeowner to engage with you, even if they’re not looking to buy. It also positions you as someone who is active in the community and eager to connect with local residents.
Discuss the Impact on the Neighborhood
“With homes like this one hitting the market, it’s an exciting time for our neighborhood. Listings like this can have a positive impact on property values. Have you ever thought about how much your home might be worth in today’s market?”
Reasoning: This introduces the idea of rising property values and subtly encourages the homeowner to think about their own home’s worth. It opens the door to discussing a potential future sale without being too forward.
Offer a Complimentary Home Evaluation
“If you’re curious about your home’s current value, I’d be happy to provide you with a complimentary market analysis. It’s always good to have an updated understanding of where your property stands, especially with the market being so active.”
Reasoning: Offering a free home evaluation adds value to the conversation and gives the homeowner a reason to continue engaging with you. It positions you as a resource who can provide valuable insights, even if they’re not immediately thinking of selling.
Closing
“I’ll leave you with my card and some details about the new listing. If you have any questions or would like to discuss the market further, please don’t hesitate to reach out. Thanks so much for your time today, and I hope to see you at the open house!”
Reasoning: A polite and professional closing leaves a positive impression and ensures the homeowner knows how to contact you. Providing details about the new listing gives them something to review later, keeping the conversation top of mind.
This just listed script is designed to be informative and engaging, encouraging neighbors to take an interest in the new listing while subtly positioning you as a knowledgeable and approachable real estate professional. By connecting the listing to potential impacts on property values, you create a natural opening for further discussions about their own real estate goals.