Just Sold Script
Introduction
“Hi there! My name is [Your Name], and I’m with [Your Brokerage]. I just wanted to stop by and share some exciting news—we recently sold a home right here in the neighborhood at [address of the sold property], and I thought you might be interested in the details.”
Reasoning: Start with a positive and engaging introduction that immediately captures the homeowner’s interest by mentioning a recent sale nearby. This sets a context for the conversation and positions you as someone who’s active in their neighborhood.
Highlight the Sale
“The home sold for [mention the selling price, e.g., above asking price, in record time, or with multiple offers], which is a great indicator of the strong demand in our area right now. This sale has likely had a positive impact on the value of homes throughout the neighborhood.”
Reasoning: Sharing the details of the sale, especially if it was a successful one, demonstrates your effectiveness as an agent and highlights the strong market conditions. It also subtly plants the idea that their own home might be worth more now.
Connecting the Sale to the Homeowner’s Situation
“I’ve been getting calls from other buyers who were interested in that property but missed out, and they’re still looking to move into this neighborhood. Have you considered what your home might be worth in this market, or have you thought about selling in the near future?”
Reasoning: This creates a sense of demand and urgency, which might encourage the homeowner to consider selling. By mentioning that there are still interested buyers, you subtly suggest that now could be an opportune time for them to sell.
Offering a Complimentary Market Analysis
“Even if you’re not thinking about selling right now, I’d be happy to offer you a complimentary market analysis to give you an idea of what your home might be worth today. It’s always good to stay informed, especially with the market being as active as it is.”
Reasoning: Offering a free service provides value and gives the homeowner a reason to continue the conversation. It also positions you as a knowledgeable resource who is looking out for their best interests.
Inviting Further Discussion
“If you’re curious about the market or just want to discuss the possibilities, I’d love to chat with you further. I’ve helped other homeowners in the area get top dollar for their properties, and I’m confident we could do the same for you when the time is right.”
Reasoning: This part of the script is meant to transition from a general discussion about the market to a more specific conversation about the homeowner’s potential plans. It reinforces your expertise and readiness to assist when they’re ready.
Closing
“I’ll leave you with my card and some information about recent sales in the area. Feel free to reach out if you have any questions or if you’d like to discuss anything further. Thanks so much for your time today, and I hope to connect with you soon!”
Reasoning: Ending with a polite and professional close ensures you leave a positive impression. Providing your contact information and additional data gives the homeowner something to review and keeps you top of mind.
This just sold script is designed to be informative and engaging, showcasing your recent success while encouraging the homeowner to think about their own situation. By connecting the recent sale to their potential selling opportunities, you create a natural bridge for further conversation.
4o