Expired Listings Script
Introduction
“Hello, is this [Homeowner’s Name]? My name is [Your Name], and I’m with [Your Brokerage]. I noticed that your home was previously on the market and that the listing has recently expired. I wanted to reach out to see if you’re still interested in selling your property.”
Reasoning: Start by addressing the homeowner by name to make the conversation personal. Acknowledge the expired listing directly, showing that you are aware of their situation and are reaching out with a specific purpose.
Acknowledging Their Frustration
“I understand how frustrating it can be when a home doesn’t sell as quickly as you had hoped, especially in a market like this one. I’m sure you put a lot of effort into preparing your home for sale, and it can be disappointing when things don’t go as planned.”
Reasoning: Empathizing with the homeowner’s situation helps to build rapport and shows that you understand their feelings. This makes them more likely to open up about their concerns and needs.
Offering a Fresh Perspective
“I’d love to offer you a fresh perspective on your home and discuss why it may not have sold the first time around. Sometimes it’s just a matter of adjusting the strategy, whether it’s the pricing, marketing, or even small tweaks to the presentation of the home. With the right approach, we can turn things around and get your home sold for a great price.”
Reasoning: Suggesting that a different approach might lead to success encourages the homeowner to reconsider their options without feeling like they failed. It positions you as a problem-solver who can help them achieve their goals.
Presenting Your Expertise
“I’ve helped many homeowners in similar situations who were able to successfully sell their homes after re-listing. I’d be happy to share some of the strategies that worked for them. I also have a deep understanding of this area’s market, and I’m confident that with the right plan, we can find the right buyer for your home.”
Reasoning: Highlighting your past successes with similar cases builds your credibility. It reassures the homeowner that you have the experience and expertise to handle their situation effectively.
Offering a No-Obligation Meeting
“If you’re open to it, I’d love to sit down with you for a no-obligation consultation. We can review what happened with your previous listing and discuss a customized plan to get your home sold this time around. I can also provide you with a detailed market analysis to see where your home stands today. Would you be available for a quick chat sometime this week?”
Reasoning: Offering a no-obligation meeting reduces the pressure on the homeowner and increases the likelihood that they’ll agree to a conversation. It also gives you the opportunity to demonstrate your value in person.
Closing
“I completely understand if you need some time to think about it, but I’m here to help whenever you’re ready. I’ll leave you with my contact information, and please feel free to reach out if you have any questions or decide you’d like to explore your options further. Thank you for your time today, and I hope we can connect soon!”
Reasoning: Ending on a respectful and non-pushy note leaves a positive impression. It lets the homeowner know that you’re available when they’re ready, which can make them more likely to contact you later.
This expired listings script is designed to engage homeowners who may be feeling discouraged after their listing expired. By offering empathy, expertise, and a fresh approach, you can position yourself as the agent who can help them succeed the second time around.